Gran Coramino

Human Story With Seamless Product Integration

Client

Gran Coramino

T Rowe Price

Year

2024

Roles

Art Direction, Motion Design, 

UX Design

Art Direction, Motion Design, 

UX Design, Illustration

Art Direction, Motion Design, UX Design, Print Design

Tools

Figma, After Effects, Ceros

Figma, After Effects, Illustrator, Ceros

For this Forbes Premium Feature the goal was to explore the story of Gran Coramino and its co-founders Kevin Hart and Juan Domingo Beckmann, whose partnership bridges modern ambition with generations of tequila-making tradition, highlighting the newly launched Reposado and showcasing how the brand’s contributions go beyond the tequila bottle to uplift underrepresented small business owners.

To bring this story to life, I designed a premium experience that blends narrative storytelling, elegant product presentation, and interactive design.

An interactive Product experience

One of the key design moments occurs in the second section of the article, where the featured bottle transitions into an interactive tabbed experience as readers scroll. This motion-based interaction allows the bottle to evolve from a static product showcase into a dynamic exploration tool, guiding readers toward cocktail recipes and product details.

The interaction acts as a seamless bridge between storytelling and product exploration creating an engaging discovery experience.

By combining illustration and motion design, I was able to translate financial ideas into a clear, intuitive visual language.

Award winning Program

The campaign was recognized with Gold for Best Retail Program at the Native Advertising Institute Awards—highlighting its success in blending storytelling with brand integration at a premium level.

The campaign received Gold for Best Retail Program at the Native Advertising Institute Awards.

Key Takeaways

By integrating product seamlessly into a broader human story, we were able to create something that felt less like advertising, and more like an editorial experience worth engaging with. The feature delivered strong engagement, demonstrating the effectiveness of narrative-driven product integration.

Story elevates product. Embedding product within narrative creates a more authentic and engaging experience.

Story elevates product. Embedding product within narrative creates a more authentic and engaging experience.

Interaction drives exploration. Thoughtful motion design transforms passive viewing into active discovery.

Interaction drives exploration. Thoughtful motion design transforms passive viewing into active discovery.

Luxury lives in the details. Refinement in typography, layout, and motion shapes perception at every touchpoint.

Luxury lives in the details. Refinement in typography, layout, and motion shapes perception at every touchpoint.

900K+

Impressions

47s

Time Spent

Collaborators

VP Design: Kristine Francisco
Content Lead: Jessica Militare
Program Management: Morgan O'Hare

Jenn Ramos